Strategic Brand Management (4th Edition)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity (4th Edition) by Kevin Lane Keller is a globally acclaimed, gold-standard textbook that provides a comprehensive, practical framework for creating and sustaining successful brands. Published by Pearson, this 4th Edition explores how organizations build competitive advantage by measuring, leveraging, and managing customer-based brand equity. 

This textbook is extensively prescribed across BBA, MBA, BS Marketing, MS Brand Management, and executive leadership development courses at leading Pakistani universities and business schools. The 4th Edition is tailored to meet the fundamental curriculum needs of Pakistani marketing and business students, offering unmatched clarity and practical insight tested in academic and professional examinations.

The book thoroughly covers the complete spectrum of strategic brand creation and management built around Keller's Customer-Based Brand Equity (CBBE) model. Core topics include brand positioning and resonance, designing integrated marketing communications, brand elements and design, measuring brand performance (brand audits and equity tracking), brand architecture and portfolio management, brand extensions, managing brands over time, and international branding strategies.

Available now at Prince Book Depot - Lahore’s most trusted bookstore since 1958. Fast delivery across Pakistan.