Research Methods for Business - A Skill Building Approach (8th Edition)

Research Methods For Business: A Skill Building Approach (8th Edition) by Roger Bougie and Uma Sekaran is a world-renowned, authoritative textbook designed to equip students with practical research skills for solving managerial problems. Published by Wiley, this 8th Edition blends scientific research principles with an engaging, skill-building framework. 

This textbook is extensively prescribed across BBA, MBA, MS, M.Phil, PhD coursework, and business research methods classes at leading Pakistani universities and business schools. The 8th Edition is tailored to meet the fundamental curriculum needs of Pakistani students and researchers, offering unmatched clarity and practical insight tested in academic and professional thesis work.

The book thoroughly covers the complete spectrum of business research practices. Core topics include defining research problems, critical literature reviews, theoretical frameworks and hypothesis development, research design, measurement of variables (operational definitions and scaling), data collection methods (surveys, interviews, observations), sampling design, quantitative data analysis (descriptive and inferential statistics), qualitative analysis, and writing professional research reports.

Available now at Prince Book Depot - Lahore’s most trusted bookstore since 1958. Fast delivery across Pakistan.