Research Methods for Business (7th Edition)

Research Methods for Business: A Skill-Building Approach (7th Edition) by Uma Sekaran and Roger Bougie is a globally acclaimed, essential textbook designed to guide students and professionals through the end-to-end process of conducting rigorous, practical business research. Published by Wiley, this 7th Edition emphasizes a skill-building methodology that translates research principles into actionable management decision-making tools. 

This textbook is extensively prescribed across BBA, MBA, MS Management, M.Phil, PhD coursework, and research methodology programs at leading Pakistani universities and business schools. The 7th Edition is tailored to meet the fundamental curriculum needs of Pakistani business and social science students, offering unmatched clarity and practical insight tested in academic research and thesis preparation.

The book thoroughly covers the complete spectrum of scientific investigation and research design. Core topics include the scientific approach and alternative research paradigms, problem definition and research proposals, theoretical frameworks and hypothesis development, measurement of variables (operational definitions, scaling, and reliability/validity testing), primary and secondary data collection methods (interviews, questionnaires, observation), sampling design, quantitative data analysis (descriptive statistics, hypothesis testing, multivariate analysis), qualitative data analysis, and effective research report writing and presentation.

This edition features step-by-step guidance on designing research studies, real-world organizational case examples, and comprehensive toolkits designed to help students formulate valid research questions, analyze empirical evidence, and write high-quality research reports and dissertations.

Available now at Prince Book Depot - Lahore’s most trusted bookstore since 1958. Fast delivery across Pakistan.