Principles of Economics (10th Edition)

Principles of Economics (10th Edition) by N. Gregory Mankiw remains the most widely acclaimed and popular introduction to economic theory, celebrated globally for its crisp, accessible, and student-friendly writing style. Published by Cengage Learning, this tenth edition continues Mankiw's tradition of emphasizing the material that readers find most interesting about the economy. 

This textbook is extensively prescribed across BBA, BS Economics, MBA, A-Levels, and competitive exam preparation courses at leading Pakistani universities and institutions. The 10th Edition is tailored to meet the evolving curriculum needs of Pakistani economics students, offering unmatched clarity and practical insight tested in academic and professional examinations.

The book thoroughly covers the complete spectrum of microeconomic and macroeconomic principles. Starting with Mankiw’s famous "Ten Principles of Economics," it explores foundational concepts such as supply and demand, elasticity, market efficiency, taxation, and international trade. It covers microeconomic topics including consumer choice, production costs, and market structures (monopoly, oligopoly, and competitive markets). On the macroeconomic side, it provides comprehensive treatments of national income measurement, the cost of living, economic growth, the financial system, unemployment, monetary policy, aggregate demand and supply, and open-economy macroeconomics.

This edition features extensively updated real-world case studies, "In the News" articles, and practical applications, highlighting modern topics such as digital economy trends, recent fiscal and monetary policy shifts, inflation dynamics, and global economic interdependence.

Available now at Prince Book Depot - Lahore’s most trusted bookstore since 1958. Fast delivery across Pakistan.