Concepts in Strategic Management and Business Policy (15th Edition)

Strategic Management and Business Policy: Globalization, Innovation and Sustainability by Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, and Charles E. Bamford is the world's most widely adopted strategic management textbook. Now in its Fifteenth Edition, published by Pearson in Global Edition format, this landmark text continues to set the gold standard for strategic management education by combining comprehensive theoretical coverage with a rich collection of real-world cases and contemporary business examples.

This textbook is extensively prescribed in MBA, BBA, and business administration programs at universities across Pakistan. Strategic management is the capstone course in most business programs, integrating knowledge from all functional areas of business — marketing, finance, operations, human resources, and accounting — into a unified framework for organizational decision making at the highest level. Wheelen and Hunger have crafted the definitive guide to this critical discipline, and the Fifteenth Edition represents the most current and comprehensive version of this already outstanding text.

The book is organized around a proven strategic management process model that guides students through every stage of strategy formulation, implementation, and evaluation. Topics covered include the nature of strategic management and the strategic management process, corporate governance and social responsibility, environmental scanning and industry analysis, the internal scanning of organizational resources and capabilities, strategy formulation at the corporate, business, and functional levels, competitive strategy and competitive advantage, strategies for growth through mergers, acquisitions, and international expansion, strategy implementation through organizational structure, leadership, and culture, evaluation and control systems, innovation and entrepreneurship strategy, and sustainability and environmental strategy.

This book is absolutely essential for MBA students, business graduates, and anyone aspiring to leadership and management roles in organizations of any size or sector. It is equally valuable for working managers, consultants, and entrepreneurs who want to develop their strategic thinking and decision-making capabilities.

Available now at Prince Book Depot - Lahore's most trusted bookstore since 1958. Fast delivery across Pakistan.